What I Wear was born on 6th May 2008, originally called UK Beachwear. Following the success of our first site, UK Tights, both my husband Jonathan and I believed that there was a gap in the market for a good online reseller who sold quality products to both men and women of all shapes and sizes. The gap was widened by the fact that customer service was not seen to an important factor when dealing with customers. We believed that this was what would set us apart from our competitors and to this day it still does. We will always go that extra mile to help our customers. Since we started our site, What I Wear has grown considerably and is now one of the world's leading swimwear sites. I am the buyer for the company, choosing all of the new fashion ranges with my assistant Georgina. We travel the world in search of beautiful swimsuit, bikinis, kaftans and all the other amazing things to give you a wonderful swimwear wardrobe. We want our customers to have the widest choice available.